What Data Cannot Be Evaluated With A Standard Or General Performance Report?

Question: What data cannot be evaluated with a Standard or Full general performance report?

Viewability metrics across each IO and line item
Clicks and conversions for private creatives
Impressions and eCPM by website
The match ratio of tertiary- and showtime-party audience segments

Reply is:The friction match ratio of third- and offset-party audition segments

Explanation:

Match ratio is thematching ratio refers to the degree of similarities between users on the offset-party audition list and the people on a tertiary-party audition list. This is not something you tin assess using an Standard and General reports on performance.

A general or standard operation report is helpful in the event that you need to detect whatever changes to your campaigns' functioning.

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Query: What data cannot be evaluated with a Standard or Full general operation study?